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Even if you have a strong pipeline of leads, the housing market can be unpredictable. When unexpected lulls happen, it’s important to have an arsenal of tools to help you engage potential buyers and sellers.

But let’s face it, even the most interested client can ignore emails and miss calls. Text messages are an effective way to bring back your dormant leads at an affordable rate.

We’ve written a whole guide just for real estate text messaging. Still, one of the questions we frequently get is, “What the heck should I include in my messages?”

Getting started is always the hardest part, we get it. The good news is, there’s no need to be the next Hemingway to use text messages. In fact, it’s best to keep things simple.

According to Google Trends, the search term “text marketing” peaked in 2011 and has been holding steady since. So, if you haven’t already invested in text marketing for your real estate business, you’re a little behind the curve and need to catch up quickly.

To get off to a fast start, you need a diverse set of messages to send to close more deals and bring in more referrals. As the long-time mass text messaging service market leader, we’ve worked with tons of real estate agents, and we know which campaigns have helped grow their businesses quickly.

We’ll show you some powerful real estate SMS samples that have proven effective in the wild.